Ultimate Guide to Bing Ads
Bing accounts for about 30% of search in the USA.
85% of those who use Bing are in the USA
Over 70% of those who use Bing are older than 35
33% of Bing users are older than 55
38% of those who use Bing have a household income of more than $100,000
30% of those who use Bing have graduated from college
43% of those who use Bing are married
Bing is Microsoft
Advertising on Bing gives the option to reach new people on the Microsoft Search Network and/or the Microsoft Audience Network.
The search network allows you to show ads on Bing.com after a user searches for a specific keyword and its various search partner platforms.
Microsoft Audience Network reaches millions of monthly users on MSN and several partner sites.
Where will ads show?
Bing keeps their API private and research all of their partner sites so they can bring higher quality traffic.
Ads appear on partners like DuckDuckGo, WebMD, Yahoo!, Wall Street Journal, Forbes and more.
Microsoft ads also appear through owned properties as well. Windows, Skype, MSN, Outlook, and Xbox. All the searches through these properties land on Bing.
Is it worth it?
Yep. Users spend 41% online than average, lower cost per click, and transparent targeting data make this a very attractive platform.
But Google. Google is awesome and everyone knows it so a bunch of really smart people compete and drive up the costs. The lower competition on Bing is a big advantage and savings for advertisers.
Interesting Bing Facts and Stats
Bing is on more than 1.5 billion devices.
According to Microsoft, Bing is on more devices across the world than iOS. This should come as no surprise as Microsoft also runs Windows, the most popular OS on the planet. Guess which search engine comes with it. ~(ZDNet)
48% of Bing searches are from Windows 10.
Windows 10 depends on Bing for all of its searches. If you’re on Windows, chances are you’re using Bing, probably without even realizing it. One of the lesser-known facts about Bing is that the searches in MS Office, Skype, or other Microsoft-owned apps all depend on it and are calculated in its search scores. ~(WordStream)
Shopping ads on Bing have a 45% higher CTR than on Google.
Partnering with Amazon, OfferUp, and GumTree, Bing has expanded the ability of its ads to be discovered beyond search. This way, it reaches over a third of all online retail searches, according to the latest Bing news. The engine has been much more successful than Google when it comes to shopping ads and their click-through rates. Those interested in learning more about pay-per-click ads should schedule a call soon. ~(WordStream)