Pay Per Click (PPC) advertising allows us the opportunity to buy specific spots (Is the #1 Position the Best for your Pay Per Click Campaigns?) and top positions on search engines and appear on relevant partner websites. This brings relevant traffic right from the start with visitors that have searched for your keywords. PPC also may enhance your existing online marketing initiatives by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy and any SEO plans armed with data and not guesses.
It’s a real science to finding the best performing campaigns. High numbers of low volume keywords, often referred to as long tail keywords work great to reduce overall spend on advertising. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (PPC) across your entire campaign.
Flying Penguins Inc. offers complete PPC program development (Contingent PPC Programs Available) as well as ongoing optimization and management services.